IAAPA Expo Asia 2023

We provide high-end on-site event support services to drive event app adoption, supported by process automation and data integration

About IAAPA

IAAPA is a leading global association for professionals in the attractions industry.

Every year, IAAPA organises several Expos around the world, where industry professionals can network and share best practices.

The Challenge

Learn how EPEAK Studio helped IAAPA drive adoption for their event app, Connect+, with on-site event support during IAAPA Expo 2023 in Singapore.

With the help of automated data integrations, our team streamlined the onboarding process for attendees and exhibitors. This helped event organizers save time, avoid redundant tasks and achieve better results with less effort.

Read on to discover how we combined information from several data sources and made them converge in one central point: Connect+, IAAPA’s dedicated event app.

What we did

EPEAK Studio delivered a range of high-value services such as on-site event support, consulting, and process automation supported by data integration.

Process mapping

IAAPA relies on several tools and data sources to manage their events. This includes registration of attendees, membership database, and on-site exhibitors and booth management. As a consequence, information can be distributed and duplicated, leading to inefficiencies in data processing.

This also means that data reconciliation can be time-consuming and needs to happen regularly. To improve this, our team analysed data sets to come up with an automated reconciliation process, ensuring minimal duplication and automated data transfers into Connect+.

For IAAPA, Connect+ is the one-stop companion event app, at the centre of the attendee & exhibitor experience during IAAPA Expos.

Implementation

Our team implemented the automated processes identified in the design phase using industry-leading tools. This includes low-code platforms, modern APIs, and cloud-based infrastructures.

Each automated process is designed to be both time & cost-effective, and include built-in data integrity checks and error logs.

As a result, our client gets a clear and real-time status on various KPIs including data quality and data integration progress. We also provide a dashboard with a list of errors with the appropriate recommended actions.

On-site event support

During event days, we deployed a team of experts to assist attendees and exhibitors with anything related to Connect+.

Our experienced on-site event support staff combine excellent presentation, customer service and technical skills in order to help all users have a smooth Connect+ onboarding experience.

By eliminating barriers, Connect+ adoption rates went up, meeting objectives fixed by the event organisers.

Consulting 

EPEAK Studio is involved in several events of the same series throughout the year. Thanks to that, our team has the opportunity to provide continuous improvement services, building on the experience of each expo to suggest further improvements every time.

As a result, data quality and user experience keep on improving based on feedback and learning from each event that passes.

Results

The on-site event support team we deployed yielded excellent results in driving the adoption of Connect+.

Our process automation services served their purpose – free up valuable time for event organisers to focus on providing attendees and exhibitors with the best possible experience.

 

300+ Exhibitors
5K+ Registrants
4 Data Sources

Event App

Swapcard

Headquartered in Paris and founded by three childhood friends, Swapcard offers a combination of virtual and hybrid events, event mobile and web app, meeting and matchmaking software and an exhibitor retrieval system. As of late 2019, Swapcard has offices in Dubai and Canada, and was in the process of opening offices in the United States.

Event Venue

Marina Bay Sands

Marina Bay Sands is an integrated resort fronting Marina Bay in Singapore and a landmark of the city.

The resort includes a 2,561-room hotel, a 120,000-square-metre (1,300,000 sq ft) convention-exhibition centre, and much more.

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