Indoor mapping for your event

Trade show floors can be very large and spread out across several locations.

This can make it challenging for attendees to find specific locations or the booth of an exhibitor they do not want to miss.

Indoor maps are a great solution to this challenge.

These indoor mapping solutions can enable attendees to easily find points of interest and even include navigation and orientation for a truly streamlined experience

Apart from the obvious benefits in terms of wayfinding for attendees, indoor mapping can also help improve footfall for your exhibitors.

For example, if your event concept relies on various sponsorship tiers, you can use your indoor map to enhance the visibility of exhibitors who have purchased a particular package.

This can also be useful for operational purposes.

For instance, you can make important points of interest more visible, including your membership desk, meeting points for outside activities, or the VIP and Press areas.

Traditionally, many events have relied on paper maps.

While these do get the job done, they need to be printed in advance, which means they cannot include last-minute changes or be updated in real-time.

Instead, many events now offer digital indoor maps, often hosted on their dedicated event app.

Apart from being updated in real-time, digital indoor mapping can include high-value features for attendees.

For example, it can offer a search function with a meeting planner, a wayfinding feature that will guide your attendees to their destination, and more.

Hosting your event's indoor map in your event app can improve its adoption rate.

For example, you can set up a dedicated event app support desk to help your attendees get started with using the app easily.

This is a great way to promote the use of your event app among your attendees, as they will need to install it for the indoor map anyway.