MSI is a leader in professional gaming equipment. Their extensive product catalogue caters to gamers and PC DIY enthusiasts with laptops, motherboards, graphics cards, monitors and peripherals.
Learn how we help MSI deliver a brand activation event to capitalize on recent trends.
In recent years, the “PC Master Race” movement inspired by the exponential growth of PC gaming has taken over the internet. MSI noticed the gain in popularity of “DIY PC Building” and needed a way to connect with this new crowd of teenagers and young adults.
Event concept & planning, artwork design, brand activation and on-site production.
EPEAK Studio worked closely with MSI & partners to design a cost-controlled marketing experiential. For this brand activation, MSI wished to attend the rAge EXPO gaming exhibition in Johannesburg, South Africa.
For three days, our talent from South Africa, DrWeez, tutored groups of 12 alongside an MSI representative in the art of building a gaming PC.
Each session lasted 45 minutes with classes rotating all day long starting on the hour. We organized the workshop in a public setting, so visitors from the show could stop by anytime to listen and learn. In turn, this helped attract more clients and spread awareness around the brand.
Fully booked several days prior to the event, the PC Building Workshop experiential was a definite success. MSI reached their target demographics with kids, teenagers, young adults and parents attending the activity.
To drive awareness further, we organized a synchronized social media giveaway promotion run alongside the event.
All things considered, this event contributed greatly in establishing MSI as a brand that deeply cares about doing things right.
EPEAK Studio is a global 360 agency specializing in events, digital solutions, and content creation.
We leverage cutting-edge technology to deliver comprehensive services, from planning to execution.
Our commitment to innovation drives us to develop proprietary solutions that push the industry forward, ensuring each project exceeds client expectations.
By blending creativity with the latest tech, we provide tailored solutions that set us apart in the industry.
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