CHERRY Tradeshow Video

Cherry launches their new MX Low Profile RGB keys at the Consumer Electronic Show (CES) in Las Vegas.

About CHERRY

CHERRY is a leader in mechanical keyboard switch technology. They set the benchmark for quality and innovation in mechanical key switches, with its iconic CHERRY MX switches becoming the gold standard for enthusiasts and professionals alike. With a focus on German engineering and meticulous craftsmanship, CHERRY continues to deliver reliable, responsive, and tactile solutions for users worldwide.

 

The Challenge

CHERRY is about to announce a new product, the first CHERRY MX Low Profile RGB switch. They need a video to tell the story behind this new product. The video is to be shot at the CES 2018 trade-show in Las Vegas.

What we did

Pre-production, on location production and on-site post-production.

For this project, our crew flew to Las Vegas to visit the client at their CES 2018 suite. We shot the video on the very first day of the show while the product was still concealed behind closed doors. The company’s representative for PR narrated the story behind the making of this new product and journalists joined-in to deliver their first impressions.

With a timely product release deadline, the video was produced, edited, reviewed and delivered to the client on-site 48 hours. In time for the NDA lift off.

Results

As a market leader, CHERRY needed quality content produced in secrecy and delivered within a very specific time frame. All of which our crew complied with. The product launch was a huge success and received immensely positive feedback from media at the show and worldwide.

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