Industry Party @ SXSW 2024 Innovative Event Finance Strategies

EPEAK Studio devises innovative event financing strategies for a memorable party that unites industry leaders and festival-goers

About Enchanted Tools

Enchanted Tools is a robotic startup from France.

They created the Mirokai, a humanoïd robot infused with a touch of magic.

The Challenge

Traditionally held at Computex Taipei, the Industry Party’s organizers, technikPR, aimed to expand the event’s reach to SXSW 2024 in Austin. That’s why they entrusted EPEAK Studio with orchestrating a memorable, cost-effective event that would unite industry leaders and festival-goers.

What’s more, we did it all while adhering to a strict budget and devising innovative event financing strategies.

What we did

EPEAK Studio managed every detail, from securing sponsors to on-site coordination. This is how we ensured the Industry Party delivered a seamless and unforgettable experience.

Key focus areas included:

Innovative Event Financing Strategies

EPEAK Studio strategically partnered with Enchanted Tools, who showcased their robots, Miroki and Miroka, as part of an interactive brand activation.
Shotgun, a platform connecting music lovers with events, provided registration support and covered food and drinks. To maximize revenue, EPEAK also offered door ticket sales for public access.
In fact, these innovative event financing strategies were key to delivering a stunning event while staying within budget.

Marketing

EPEAK promoted the event through social media and SXSW channels, driving significant interest with 6,000+ visits to the booking page. Early Bird tickets sold out within a week, and on-site ticket sales totaled 255, generating additional revenue.

Logistics and Ambience

EPEAK selected Anthem, a premier venue on Austin’s vibrant Rainey Street, known for its eclectic atmosphere and prime location. Then, we curated catering and entertainment, managed all logistics and designed the event layout. Finally, we also set up lighting, arranged signage, and ensured a visually appealing space.
As a result, this facilitated seamless interactions between guests and sponsor activations.

Crowd Management

With over 500 guests attending, EPEAK’s security and crowd control teams ensured smooth access and an organized flow throughout the evening. Thanks to that, it enabled attendees to focus on networking and enjoying the experience.

Results

EPEAK Studio delivered a standout event that SXSW attendees described as a “must-attend” networking opportunity. Key outcomes included:

  • 500+ Attendees
  • 1,975 RSVPs, including 255 paid tickets sold on-site
  • 6,000+ Page Visits

The Industry Party @ SXSW 2024 achieved widespread visibility and was highly praised by attendees and sponsors alike. EPEAK Studio exceeded expectations by delivering an event that balanced memorable interactions with precise logistics, making it one of SXSW 2024’s highlights.

6000+ Page Visits
500+ Attendees
1975 RSVPs
255 paid onsite tickets

Event Venue

Anthem Austin

If you can find an excuse to throw a party, Anthem will house it. Located on the iconic Rainey Street, this eclectic pub offers several options for private parties and events.

These include hiring out the Hamilton Pool Room, an inside dining area with a capacity of up to 85 people standing or 66 seated.

Finally, you can also opt for a full restaurant buyout, with an inside capacity of up to 143 standing or 128 seated, with additional space for 52 on the patio

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