ZOTAC Technology Limited is a computer hardware manufacturer founded and based in Hong Kong. The company specializes in producing video cards, mini PCs, solid-state drives, motherboards, gaming computers and other computer accessories.
The RTX 2080Ti is Zotac’s top-end graphics card. It’s special, thanks to Nvidia’s RTX technology – and Zotac is looking for a way to showcase its amazing capabilities.
As video production experts, EPEAK Studio was an obvious choice for Zotac. In fact, Zotac needed a partner capable of delivering a high-quality video production service, from inception and design to the final cut.
Zotac reached out as they started work on a promotion campaign for their newly released RTX 2080Ti graphics card.
EPEAK Studio worked closely with their in-house marketing team to write a technically accurate script, verifying every single claim in our labs. Then, we searched for a gamer – an influencer with great attitude and charisma, able to share their impressions in front of the camera.
We selected Greenskull for his personality, abilities and audience that matches Zotac’s intended market targets.
Our expert team of video producers met with Greenskull at the studio, and prepared the location for filming. From lighting to colors, including camera angles and selection of AV equipment, our talented team provided a full service experience to guarantee the success of this project.
As a result, this commercial was shot and delivered on schedule. Coordination and EPEAK’s technical expertise were key to the success of this project.
Upon release of the video, Zotac received very positive comments from the gaming community.
The brand leveraged this short format video, using it as a YouTube AdWords pre-roll. With it, they drove traffic to their online store and increased product sales.
Overall, this marketing operation was a huge success for Zotac.
EPEAK Studio is a global 360 agency specializing in events, digital solutions, and content creation.
We leverage cutting-edge technology to deliver comprehensive services, from planning to execution.
Our commitment to innovation drives us to develop proprietary solutions that push the industry forward, ensuring each project exceeds client expectations.
By blending creativity with the latest tech, we provide tailored solutions that set us apart in the industry.
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