CHERRY is a leader in mechanical keyboard switch technology. They set the benchmark for quality and innovation in mechanical key switches, with its iconic CHERRY MX switches becoming the gold standard for enthusiasts and professionals alike. With a focus on German engineering and meticulous craftsmanship, CHERRY continues to deliver reliable, responsive, and tactile solutions for users worldwide.
Learn how EPEAK Studio helps CHERRY create a promotional video to announce the launch of their new product.
CHERRY is about to announce a new product, the first CHERRY MX Low Profile RGB switch. To support this launch, they need a promotional video to tell the story behind this new product.
For maximum effect, they decided to shoot the video at the CES 2018 trade-show in Las Vegas.
For this project, our crew flew to Las Vegas to visit the client at their CES 2018 suite.
We shot the video on the very first day of the show, while the product was still concealed behind closed doors. The company’s representative for PR narrated the story behind the making of this new product and journalists joined-in to deliver their first impressions.
With a tight product release deadline, our team produced, edited, reviewed and delivered the video to the client on-site within 48 hours. In fact, this was just in time for the NDA lift off.
EPEAK Studio made a difference with our professionalism, discretion, and high-quality video production work.
As a market leader, CHERRY needed quality content produced in secrecy and delivered within a very specific time frame. All of which our crew complied with.
The product launch was a huge success and received immensely positive feedback from media at the show and worldwide.
This promotional video exceeded our client’s expectations and proved once more that EPEAK Studio is a crew you can rely on.
