#PerformanceMatters Media Mixer

#PerformanceMatters events showcase the words best Overclockers. HWBOT and Intel invite press & influencers for a stunt with liquid helium!

About HWBOT

HWBOT is the world's largest organization that oversees the global overclocking ladders. Overclocking is an esport where contestants race for the faster PC hardware performance using all means of cooling available to break records.

The Challenge

HWBOT and Intel will partner up to showcase the latest Kaby Lake X processors. Along with engineers from ASUS ROG and invited pro-overclockers they plan to use liquid helium at -269 C to cool down the new components. Media will be invited to join for a fun evening in celebration of the ultimate performance.

What we did

For this private event, HWBOT secured one of Taipei’s top high-end nightlife locations, the W-Bar. We then used conceptual art and designs to decorate the venue.

We designed large prints that illustrated the history of performance achievements through time. We also took care of the logistics, lighting, and A/V production at the event.

During the evening, an EMCEE introduced executives from HWBOT, Intel and partners ASUS ROG and Seasonic. Each gave a speech in front of the media in attendance.

Our team of technical experts also mixed-in among the guests to explain & educate attendees on the record setting attempt that was set to be the highlight of the evening.

Results

The evening was a success! With nearly 100 media representatives coming by during the evening, HWBOT and Intel successfully delivered the message they wished to convey.

And the cherry on the cake? The record attempt was a success too and the ASUS ROG team was able to set new speed records (processor frequency) on the newly launched hardware platform.

Event Venue

Taipei W Hotel

Located in the vibrant Xinyi District, W Taipei offers luxury with breathtaking views of Taipei 101 and the city’s skyline. This 5-star hotel features 405 guest rooms, 48 suites, modern amenities, and a central location near Taipei’s top attractions. Perfect for both leisure and business, W Taipei is known for its stylish ambiance and first-class services.

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