HWBOT is the world\'s largest organization that oversees the global overclocking ladders. Overclocking is an esport where contestants race for the faster PC hardware performance using all means of cooling available to break records.
Learn how EPEAK Studio helped HWBOT organize their brand engagement world tour.
HWBOT, the global organization that organizes the overclocking community, wants to host a series of events to activate its brand worldwide. At each location visitors will be offered the chance to learn about overclocking and to experience the thrills of a live overclocking event.
After three years of years working on the HWBOT World Tour, we decided to expand the tour. We planned and executed events at 11 locations on six continents. All but Antarctica.
From the graphic concepts to the general planning and organization of the events, we collaborated closely with the client to execute each stop with care. For the stop locations, we chose to target technology trade-shows (CES and Computex), gaming exhibitions (PAX West, PAX Australia and Dreamhack Montreal) as well as shopping malls (Taipei computer market).
With HWBOT we also built a dedicated website to showcase the 2017 World Tour which also featured the previous tours for posterity.
Sponsor brands last season included : Alphacool, AOC, Aorus, ASUS ROG, Biostar, Caseking, Coolaler, Cool PC, Corsair, G.Skill, Gigabyte, HyperX, Intel, JagatOC, Jagat-Review, LG Gaming, MSI, OverClocking-TV, Praxair, Seasonic, technikPR and Western Digital.
The 2017 tour was a huge success. At each location, we saw hundreds of participants take part in the activities. The tour also scored hundreds of thousands of impressions through the press, and tens of thousands of views across channels such as YouTube, Twitch and Facebook.
The HWBOT World Tour is the most successful marketing experiential HWBOT has done so far and it has set a standard of how such events should be run, inspiring followers worldwide.
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