TALI Connected Crowdfunding Campaign

We film and produce a promotional video for the launch a Kickstarter crowdfunding campaign on behalf of Tali Connected

About TALI Connected

TALI CONNECTED is an award-winning French startup.

They create intuitive, integrated, and forward-thinking equipment for motorcyclists.

Services

Various camera angles can include wide angle, close-up and audience view

AV Technical Scoping

Event Audiovisual Services
worldwide event services

Global Services

Event Planning Services
marketing-campaign-time-square-ads

Marketing Campaign Management

Marketing Services
marketing-strategy-planning-execution

Marketing Strategy

Marketing Services
social media marketing

Social Media Marketing

Marketing Services
Clap on a video production set

Video Production

Marketing Services

The Challenge

TALI CONNECTED is an award-winning French start-up creating intuitive, integrated, and forward-thinking equipment for motorcyclists.

In Q4 2021, TALI CONNECTED trusted our expertise to help launch their global crowdfunding campaign.

Our mission was to create and manage a Kickstarter crowdfunding campaign to launch TALI CONNECTED’s award-winning products: the iT-C Smart Helmet and the SP-1 Safety Beacon.

TALI won prestigious global tech show awards, such as the Innovation Award at CES 2020 and 2022. However, the brand’s reputation and social presence were limited outside of France.
In fact, all marketing assets were only available in French, and needed to be adapted to a global audience.

Lastly, we worked with another agency specializing in “everything” Kickstarter to follow the platform’s rules and specifications.

What we did

We provided a full range of services to increase the campaign’s success.

  • Social media audit: Compare TALI’s social presence to its competitors and learn lessons from their successful crowdfunding campaigns. 
  • Messaging deck: Adapt the brand’s message to the US market and share a consistent message across all marketing assets. 
  • Assets translation and creation: Create all the brand’s marketing assets for the US market.
  • Video production: Imagine, shoot, and edit a high-end video showcasing TALI CONNECTED functionalities that would be used as the cornerstone of the Kickstarter campaign
  • Organic and paid social campaign: Create, manage, and schedule social media content
  • Kickstarter partner: Work closely with TALI’s Kickstarter agency to synchronize marketing efforts and optimize success.

Results

The Kickstarter campaign was successful and exceeded more than 300% of its initial funding goal.

  • $110k+ raised on Kickstarter in 2 weeks
  • 110+ backers to date (and counting)
+300% of funding goals reached
$100k+ raised
110+ backers
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