Exclusive Networks and F5

We craft and deliver a marketing campaign to promote of the partnership between EXN and F5 and generate new leads with a contained CPL

About EXN x F5

Exclusive Networks is a global cybersecurity specialist.

F5 is a leader in multi-cloud application security in North America.

Exclusive Networks F5 Landing Page Middle

Services

The Challenge

In Q2 2022, Exclusive Networks, a global trusted cybersecurity specialist for digital infrastructure, announced its new partnership with F5, one of the world’s leading multi-cloud application security and delivery companies in the North American market.

Our mission was to promote Exclusive Networks’ new partnership in the North American market (USA / Canada) and generate new leads interested in F5’s complete portfolio, including BIG-IP, NGINX, and F5 Distributed Cloud Services.

Successful management of budget constraints

The budget for the campaign was quite challenging for a few reasons.

First, the cybersecurity market has always been very competitive, so much so that CPCs and CPLs are higher than most industries.
Second, the pandemic created a demand surge for cybersecurity services and tools among companies of any size.
And last but not least, since the North American market is one of the biggest in the world, we needed to laser-focus our efforts to the right audience to get the most and best out of the client’s budget.

What we did

Optimized delivery

We provided a full range of services to optimize and deliver the best results possible.

Messaging deck: Shared a consistent message across all marketing assets while adapting to the campaign’s target audience
Press release: Communicate broadly about the new partnership
Social media campaign (organic): Leverage Exclusive Networks’ growing social presence in North America
Lead generation campaign (paid LinkedIn ads, syndication): Laser-focused our efforts using highly accurate audience targeting criteria

Results

During the two-month campaign:

120 qualified leads were generated (83% based in the US)
About 500k people were reached, as many people as our estimated target audience
NGINX was by far the most efficient lead magnet
We used LinkedIn public profiles to enrich our leads database

120+ leads generated

2-month campaign

$416 CPL

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