Advanced Micro Devices, Inc. (AMD) is a global leader in high-performance computing, graphics, and visualization technologies. Founded in 1969, AMD designs and produces innovative microprocessors, graphics processors, and system-on-chip solutions for various markets, including personal computing, gaming, and data centers. With a commitment to excellence and a focus on cutting-edge technology, AMD empowers users with powerful, efficient solutions that push the boundaries of what’s possible.
AMD France wanted to showcase their new Ryzen CPU gaming performance.
In collaboration with MSI and Materiel.net, they invited Garry’s School to tour Materiel.net’s warehouse. The mission brief? To build an AMD Ryzen gaming PC, streamed live.
AMD contacted EPEAK Studio to produce a video telling the story of the day on-site.
For this production, we collaborated closely with AMD’s PR agency, technikPR. We also finalized the logistical details for the shoot with Materiel.net.
We travelled to France prior to the event day to inspect the facilities and scout the location in preparation for the shoot. On the day, we recorded interviews with both Garry’s School (the host and YouTube influencer invited for the project) and executives from Materiel.net.
The video featured three main segments: the warehouse tour, the PC assembly and the streaming session by the host.
Our expert team of video producers filmed footage throughout the day, ensuring quality and variety. After that, our editing team created high-quality videos in each format required by the client.
IN fact, for this project, we delivered files for various social media sharing formats : Instagram, YouTube and Facebook.
This production was extremely effective and non-intrusive. Indeed, it integrated flawlessly with each step of the day’s schedule, and the deliverables were shipped to the client on time.
With our production team’s fluent language skills in both English and French, producing this in France was a breeze.
Finally, our client was very satisfied with the final product and the results of this marketing campaign.
