Cooler Master is a global leader in computer hardware and peripherals, dedicated to creating innovative solutions for gamers and PC enthusiasts. With a commitment to quality and performance, we specialize in cooling systems, power supplies, and custom PC cases, ensuring optimal performance and aesthetics for every build.
Learn how EPEAK Studio helped Cooler Master organize a brand activation event.
Cooler Master French representatives are touring partner retail stores to connect with the local PC enthusiast community. For these events, the brand partners up with regional influencers to offer an experience beyond the realms of traditional marketing.
For the event in Metz, we worked with Cooler Master to feature our signed talent Wizerty. As France’s no1 pro-overclocker, he was the best choice to promote the client’s products at a local PC store.
With Wizerty, we planned out a hands-on extreme overclocking demonstration with liquid nitrogen.
During this engaging brand activation event, visitors could experience the thrills of operating a computer system at nearly 6GHz with temperatures close to a freezing -196 Celsius.
For visitors, being allowed to operate the system on their own was a one of a kind experience. And for some, this was the most extreme experience of their lives!
In addition to the talent and logistical support for the arrangement of liquid nitrogen, we also took care of the photography at the event.
The brand activation was extremely successful for Cooler Master. A consistent flow of visitors made their way to the shop all along the day for a chance to see, try and also speak to Wizerty.
Cooler Master also used the event pictures post-event to further showcase their involvement in the scene. In turn, this helped convey a positive image for the brand.
