RTX ON Gaming
RTX graphics card product advertising video.
You need true characters to deliver on a true story. Zotac and Nvidia work with gamer celebrity Greenskull to showcase RTX ON gaming.
Pre-production, on location production, photo shoot and post-production.
Project brief
The challenge
The RTX 2080Ti is Zotac’s top-end graphics card. It’s special, thanks to Nvidia’s RTX technology – and Zotac is looking for a way to showcase its amazing capabilities
What we did
Zotac reached out as they started work on a promotion campaign for their 2080Ti graphics card. We worked closely with their in-house marketing team to write a technically accurate script verifying every single claim in our labs. Then, we searched for a gamer – an influencer with great attitude and charisma to share his impressions in front of the camera.
The commercial was shot and delivered on schedule. Coordination and EPEAK’s technical expertise was key to the success of this project.
Results
Upon release of the video, Zotac received positive comments from the gaming community. The brand leveraged this short format video using it as a YouTube AdWords pre-roll. With it, they drove traffic to their online store and increased product sales.
