INTEL PERFORMANCE SHOWCASE
MEDIA LAUNCH EVENT IN NEW YORK CITY
Intel launches a new generation of desktop processors in New York City. At the show they wish to feature the extreme performance that these news products are capable of. The demo will be held in front of an audience of global media.
Showcase concept, logistics, brand ambassadors, production & event analytics
Project brief
The challenge
Intel is hosting an international launch event in New York City. To demonstrate the performance of their new processors, a demonstration with liquid nitrogen is going to be held. The event is taking place at the 68th floor of the World Trade Center Complex.
What we did
On this project EPEAK Studio was responsible for producing the liquid nitrogen-cooler performance demo. To do so, we worked closely with the client, Intel, and various stakeholders such as their event production agency & legal authorities to ensure a flawless & safe execution to the highest standards.
We worked with hand-picked American celebrities to run the demonstration. We selected the most valuable scores to be featured at the show and created art-work to highlight the achievements from the team.
Finally, we’ve also build a state of the art workstation PC to feature Intel’s upcoming revision of their 18-core High-End-Desktop processor. With a custom water cooling loop and a sleek professional design, the system became an attraction on its own.
Results
The overall launch was a huge success for Intel. Media & observers from the world positively commented on the operation. The performance demo attracted technical press as well as lifestyle journalists. To this date, the execution quality for this event sets a new standard for demonstrations of this type.
EPEAK Studio Ltd.