Event concept & planning, artwork design, brand activation and on-site production.
We worked closely with MSI & partners to design a cost-controlled marketing experiential. For this brand activation, MSI wished to attend the rAge EXPO gaming exhibition in Johannesburg, South Africa.
For three days, our talent from South Africa, DrWeez, tutored groups of 12 alongside an MSI representative in the art of building a gaming PC.
Each session lasted 45 minutes with classes rotating all day long starting on the hour. The workshop was held in a public setting, so visitors from the show could stop by anytime to listen and learn.
Brands we worked with: BenQ, Corsair, NAG and Nvidia.