Event concept & planning, brand activation, talent management and on-site production.
To highlight the amazing potential offered by the new processor, we decided to turn to French number one pro-overclocker Wizerty. With him, we held a marketing experiential using overclocking to highlight how much of a beast it is!
The event was held in partnership with Absolute PC – a computer store in Paris that has established itself as the leading system integrator specialized in high-end computer systems.
Two other brands from the industry – ASUS ROG and Corsair – also joined the celebration and contributed to the success of this activity.
Participants were able to operate the extreme cooled system using liquid nitrogen. Thrills were guaranteed!