AMD THREADRIPPER EXPERIENTIAL
In-store experiential marketing event for AMD with ASUS ROG and Corsair Gaming.
AMD celebrated the launch of their latest high-end desktop computer processor, code-named Threadripper. For the occasion, they teamed up with Absolute PC, ASUS ROG and Corsair to host a brand activation with France’s No.1 pro-overclocker, Wizerty.
Event concept & planning, brand activation, talent management and on-site production.
Project brief
The challenge
AMD wishes to celebrate the launch of its newest processor. Aimed purely at enthusiasts, they hope to host an event that demonstrates the amazing power of their new chip, Threadripper.
What we did
Event concept & planning, brand activation, talent management and on-site production.
To highlight the amazing potential offered by the new processor, we decided to turn to French number one pro-overclocker Wizerty. With him, we held a marketing experiential using overclocking to highlight how much of a beast it is!
The event was held in partnership with Absolute PC – a computer store in Paris that has established itself as the leading system integrator specialized in high-end computer systems.
Two other brands from the industry – ASUS ROG and Corsair – also joined the celebration and contributed to the success of this activity.
Participants were able to operate the extreme cooled system using liquid nitrogen. Thrills were guaranteed!
Results
For both AMD and Absolute PC this activity was a success. With Absolute’s store filled to maximum capacity all along the day, all lights were green and every box was ticked.
EPEAK Studio Ltd.
EPEAK Studio Ltd.