HELIUM NIGHT TAIPEI

Performance matters event series produced for HWBOT.

The Performance Matters events showcase the best Overclockers in the world. HWBOT the host of these events invites press & tech influencers to demonstrate live some of the highest overclocks ever seen.

Event concept design, logistics, event management, EMCEE

Helium Night Taipei - Liquid Nitrogen overclocking

Project brief

The challenge

HWBOT and Intel will partner up to showcase the latest Kaby Lake X processors. Along with engineers from ASUS ROG and invited pro-overclockers they plan to use liquid helium at -269 C to cool down the new components. Media will be invited to join for a fun evening in celebration of the ultimate performance.

What we did

For this private event, HWBOT secured one of Taipei’s top high-end nightlife locations, the W-Bar. We then used conceptual art and designs to decorate the venue.

We designed large prints that illustrated the history of performance achievements through time. We also took care of the logistics, lighting, and A/V production at the event.

During the evening, an EMCEE introduced executives from HWBOT, Intel and partners ASUS ROG and Seasonic. Each gave a speech in front of the media in attendance.

Our team of technical experts also mixed-in among the guests to explain & educate attendees on the record setting attempt that was set to be the highlight of the evening.

Results

The evening was a success! With nearly 100 media representatives coming by during the evening, HWBOT and Intel successfully delivered the message they wished to convey.

And the cherry on the cake? The record attempt was a success too and the ASUS ROG team was able to set new speed records (processor frequency) on the newly launched hardware platform.