Exclusive Networks x F5
Promotion of the partnership, marketing campaign and lead generation
Marketing assets, press release, social media campaign, lead generation campaign
About EXN and F5
Exclusive Networks is a global cybersecurity specialist.
F5 is a leader in multi-cloud application security in North America.
Project brief
The Challenge
In Q2 2022, Exclusive Networks, a global trusted cybersecurity specialist for digital infrastructure, announced its new partnership with F5, one of the world’s leading multi-cloud application security and delivery companies in the North American market.
Our mission was to promote Exclusive Networks’ new partnership in the North American market (USA / Canada) and generate new leads interested in F5’s complete portfolio, including BIG-IP, NGINX, and F5 Distributed Cloud Services.
The budget for the campaign was quite challenging for a few reasons.
- First, the cybersecurity market has always been very competitive, so much so that CPCs and CPLs are higher than most industries.
- Second, the pandemic created a demand surge for cybersecurity services and tools among companies of any size.
- And last but not least, since the North American market is one of the biggest in the world, we needed to laser-focus our efforts to the right audience to get the most and best out of the client’s budget.
What We Did
We provided a full range of services to optimize and deliver the best results possible.
- Messaging deck: Shared a consistent message across all marketing assets while adapting to the campaign’s target audience
- Press release: Communicate broadly about the new partnership
- Social media campaign (organic): Leverage Exclusive Networks’ growing social presence in North America
- Lead generation campaign (paid LinkedIn ads, syndication): Laser-focused our efforts using highly accurate audience targeting criteria
Results
During the two-month campaign:
- 120 qualified leads were generated (83% based in the US)
- About 500k people were reached, as many people as our estimated target audience
- NGINX was by far the most efficient lead magnet
- We used LinkedIn public profiles to enrich our leads database
120+ Leads Generated
2-month campaign
$416 CPL
