CHERRY MX LOW PROFILE RGB
Product announcement video at CES.
CHERRY is the world’s leading keyboard key manufacturer. The CHERRY MX key is their flagship product and they just released the low-profile variant with RGB LED support.
Pre-production, on location production and on-site post-production.
Project brief
The challenge
CHERRY is about to announce a new product, the first CHERRY MX Low Profile RGB switch. They need a video to tell the story behind this new product. The video is to be shot at the CES 2018 trade-show in Las Vegas.
What we did
Pre-production, on location production and on-site post-production.
For this project, our crew flew to Las Vegas to visit the client at their CES 2018 suite. We shot the video on the very first day of the show while the product was still concealed behind closed doors. The company’s representative for PR narrated the story behind the making of this new product and journalists joined-in to deliver their first impressions.
With a timely product release deadline, the video was produced, edited, reviewed and delivered to the client on-site 48 hours. In time for the NDA lift off.
Results
As a market leader, CHERRY needed quality content produced in secrecy and delivered within a very specific time frame. All of which our crew complied with. The product launch was a huge success and received immensely positive feedback from media at the show and worldwide.
EPEAK Studio Ltd.