MSI PRO CAST VIDEO SERIES
Educational content for PC DIY enthusiasts.
MSI is the global leader when it comes to consumer PC hardware. The brand’s focus is on delivering the best PC gaming components to the world. To educate the global gaming audience on MSI’s solutions, the brand wanted an educational content video series for the web.
MSI hopes the content from the MSI Pro Cast video series will educate consumers and demystify PC hardware.
Pre-production (incl. script, cast, training and rehearsal), production and post-production.
Project brief
The challenge
To educate the global gaming audience on MSI’s solutions, the brand wanted an educational content video series for the web.
What we did
Pre-production (incl. script, cast, training and rehearsal), production and post-production.
The ongoing MSI Pro Cast video series is produced just like a Hollywood TV-show. The topic for each episode is locked-in with the client. Then our technical writers with over 10 years of industry expertise prepare a script. Upon review by MSI, we cast and rehearse each script with the actor. Finally, episodes are produced efficiently by batches at our studios in a seamless process for the client.
We deliver a continuous stream of episodes on a regular basis. It’s a “no worries” production flow, always on time and ready for publication.
Examples of content created for the series:
- PC build guides
- Software demo (screen capture + audio guide)
- Technologies explained
- Motherboard lineup presentation
Hardware features (physical installation + software setup)
Results
The MSI Pro Cast series has been running since 2015 with more episodes being scheduled each year. Today, the show is MSI’s most popular show (in terms of viewership and interaction) on their YouTube channel attracting a regular audience as well as pc hardware aficionados.
The show is also being subtitled by the client for use within non-English speaking regions.
EPEAK Studio Ltd.
EPEAK Studio Ltd.