CES BRAND AMBASSADOR
Influencer demo with Wizerty for Cooler Master at CES.
The CES trade show is world’s largest consumer tech exhibition in the world. For 2018, Wizerty collaborated with Cooler Master to host a professional product demonstration in their CES suite.
Co-planning, travel arrangements, on-side logistics, execution, photography.
Project brief
The challenge
To communicate with media ans business partners, Cooler Master needs a compelling story anchored in reality. For CES, they chose Wizerty as their brand ambassador to host a technical product demonstration at their suite.
What we did
Co-planning with the client, travel arrangements, on-side logistics, execution, photography.
For this particular setting, we closely collaborated with Cooler Master several month upfront to fine tune every details of the technical demonstration.
With Wizerty we prepared and rehearsed to deliver the appropriate message in tone and with accuracy to the client’s product portfolio.
On location Wizerty interacted with visiting business partners and media to share his story on sing the brands products on a day to day basis.
Throughout the CES week we also created and published regular content to Wizerty’s social media channels – to be in turn picked up by Cooler Master.
Results
Cooler Master was extremely pleased by Wizerty’s representation on their booth. The brand’s business partners were able to satisfy their curiosity through Wizerty’s enthusiasm and technical knowledge of the products.
EPEAK Studio Ltd.