DRWEEZ ROG MASTERCLASS
Educational masterclass event series for ASUS ROG.
The ASUS Republic of Gamers brand stands for high quality, high performance PC hardware. In South Africa they work with our talent DrWeez to host an overclocking masterclass.
Concept and design, event planing and production.
Project brief
The challenge
ASUS ROG is looking for ways to forge intimate bonds with with a local audience of influencers in South Africa. They also want to make sure that the experience isn’t just for a select few famous, but also accessible to all.
What we did
Concept and design, event planing and production.
We pitched this project to ASUS ROG with our local talent DrWeez. From the start, the idea was to host a so-called “Masterclass” through which a master would share his knowledge to a select audience.
In 2017, we produced two masterclass events. The first one was exclusively reserved for the local influencer and YouTuber scene. While the second one was open to everyone through an online contest.
In these masterclasses, DrWeez teaches participants to the fine art of extreme overclocking – giving insights into his craft for which he received countless of global appraisal in tournaments.
Results
This absolutely unique experience of spending a complete day with a master left a signifiant positive impression on all participants. With the participation of local influencers and enthusiasts, ASUS ROG reached social networks with positive content. This event showed that a small audience with a very precisely targeted experience can yield a significant ROI for a brand.
More work with talents
