COOLER MASTER IN-STORE ACTIVATION
Brand activation featuring YouTube influencer Wizerty.
Cooler Master recognizes the value of associating it’s own brand with regional influencers. By standing side-by-side with these talents, they’ve build long-lasting relationships which makes Cooler Master one of the coolest brands out there.
Talent management, logistical support and event photography.
Project brief
The challenge
Cooler Master French representatives are touring partner retail stores to connect with the local PC enthusiast community. For these events, the brand associate’s itself with regional influencers offer an experience beyond the realms of traditional marketing.
What we did
Talent management, logistical support and event photography.
For the event in Metz, we worked with Cooler Master to feature our signed talent Wizerty – France’s no1 pro-overclocker – to promote the client’s products at a local PC store.
With Wizerty, we planned out a hands-on extreme overclocking demonstration with liquid nitrogen. Visitors could experience the thrills of operating a computer system at nearly 6GHz with temperatures close to a freezing -196 Celsius. For visitors, allowed to operate the system on their own, this was a one of a kind experience. And for some, this was the most extreme experience of their lives!
In addition to the talent and logistical support for the arrangement of liquid nitrogen, we also took care of the photography at the event.
Results
The brand activation was extremely successful for Cooler Master. A consistent flow of visitors made their way to the shop all along the day for a chance to see, try and also speak to Wizerty.
The event pictures have been used post-event to further promote the client’s involvement in the scene – conveying a positive image for the brand.
EPEAK Studio Ltd.