Monetize Your Virtual Event: How To Use Recorded Content

Virtual events are a gold mine when it comes to recorded content.

In fact, everything created during the event is content.

From workshops to presentation to podcasts, all these recorded events can be used to bring in revenue.

Indeed, all of these recorded presentation relay relevant and useful information that participants can use in their field of work.

That’s why there is an opportunity to monetize these information-filled videos.

Monetize existing content

Traditionally,  content refers to written documents, which you can still monetize.  However, virtual events go beyond downloadable PDS.

In fact, videos produced during the show will be the most monetizable content from a virtual event.

You can use this pre-existing content content in different ways. From free streaming off of a YouTube channel to paid content sitting behind a paywall on Vimeo, you can even create a custom hosting platform with VIP replay access during your event.

But how do you decide where to put this recorded content and how do you use this recorded content?

Use content for long-term advertising (like TED)

One way to use your recorded content is to pick the material you want to market your next event with and make it freely accessible.

Whether you use YouTube, Vimeo, Facebook Live, you can choose to use these videos for marketing purposes only.

In fact, they are free marketing material, because you have already produced these videos during your event.

You can use them to draw attention to your event, by showcasing relevant information that targets the market you want to attract.

At the same time, this will give your marketing budget a much needed monetary break.

If you already have an existing channel for your event, you can definitely refresh your existing playlists with newer, updated material.

This can even help renew interest from your subscribers.

Become your own Netflix, sell subscriptions

Other higher-quality content could be used for monetization by being accessible from behind a paywall.

For example, you can use a video service like Vimeo to create a paid subscription-based channel about the event or the topic the event covers.

B2B companies already use paywalls for exclusive access to their content.

For virtual events, by charging for exclusive access to quality recorded content, you can build a following comprised of monthly or annually subscribed viewers.

These subscribers are qualified leads, because they are interested in the topics presented in the videos.

This means that they are also potential show attendees, and you can use that channel to market your upcoming events to them.

Market and sell exclusive access to VIPs

Monetize virtual event and online conferences

A third way to use this content is to promote it during or after the conference as a VIP feature.

The content could be a very specific industry topic, or the speaker could be a notable industry figure that could draw an audience willing to pay to watch them speak.

For example, CIOs of this world might want to watch a roundtable of their peers discussing cybersecurity in IoT.

Ambitious future CEOs may be interested in paying extra to access an exclusive speech by the likes of Elon Musk or Mark Zuckerberg.

Remember to take advantage of your existing virtual event app’s features. For example, you can create a VIP section within your event app, and host your paid-access content there.

Rethink your revenue streams

With the recent demand for virtual conferences, it’s important to rethink how we create new streams of revenue.

Since the content is already created, monetizing it should be the next logical step. We can help you flesh out monetisation strategies for your next event, ask for a consult.