MSI ELECTRIC CITY, MAKING-OF
Go behind the scene of MSI’s VR experience.
Go behind the scene of MSI’s VR experience.
Virtual Reality (VR) is a technology that immerses the user in another dimension. Electric City is MSI’s take at VR. It takes gamers to a mysterious city made of computer hardware.
Pre-production, set design, production and post-production.
The challenge
MSI has created a VR experience called Electric City. This video is about telling the story behind this project.
What we did
Pre-production, set design, production and post-production.
We collaborated with the development studio METANAUT and MSI on a short making-of documentary. The short showcases the work put into creating the immersive and magical world that is Electric City.
In this video, project leads and VR experience designers tell their story of working on the project, while guiding viewers through the experience.
Results
The video was a huge success online and offline. It was used for storytelling on MSI booths at gaming exhibitions worldwide. With hundreds of thousands of viewers, the making-of MSI’s Electric City VR received praises and confirmed MSI as a serious player in the world of hardware that drives VR experiences.