# MSI Brand Activation Gaming PC Build Workshop

We deliver an MSI brand activation event to help them connect with a new crowd

We work with MSI at a gaming convention to host PC building workshops. Attendee learn from influencers how to build their PC like a pro.

## The challenge

Learn how we help MSI deliver a brand activation event to capitalize on recent trends. In recent years, the “PC Master Race” movement inspired by the exponential growth of PC gaming has taken over the internet. MSI noticed the gain in popularity of “DIY PC Building” and needed a way to connect with this new crowd of teenagers and young adults.

## What we did

Event concept & planning, artwork design, brand activation and on-site production EPEAK Studio worked closely with MSI & partners to design a cost-controlled marketing experiential. For this brand activation, MSI wished to attend the rAge EXPO gaming exhibition in Johannesburg, South Africa. For three days, our talent from South Africa, DrWeez, tutored groups of 12 alongside an MSI representative in the art of building a gaming PC. Each session lasted 45 minutes with classes rotating all day long starting on the hour. We organized the workshop in a public setting, so visitors from the show could stop by anytime to listen and learn. In turn, this helped attract more clients and spread awareness around the brand.

## Results

Fully booked several days prior to the event, the PC Building Workshop experiential was a definite success. MSI reached their target demographics with kids, teenagers, young adults and parents attending the activity. To drive awareness further, we organized a synchronized social media giveaway promotion run alongside the event. All things considered, this event contributed greatly in establishing MSI as a brand that deeply cares about doing things right.

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EPEAK Studio case study, delivered 2018-07-11: https://epeakstudio.com/work/marketing-services/gaming-pc-build-workshop/