# Intel Media Performance Showcase

Intel launches a new generation of desktop processors in New York City.

Intel hosts a product launch at One World Trade Center. We help them with the Overclocking demonstration, handling planning and logistics.

## The challenge

Intel is hosting an international launch event in New York City. To demonstrate the performance of their new processors, a demonstration with liquid nitrogen is going to be held. The event is taking place at the 68th floor of the World Trade Center Complex.

## What we did

On this project EPEAK Studio was responsible for producing the liquid nitrogen-cooler performance demo. To do so, we worked closely with the client, Intel, and various stakeholders such as their event production agency & legal authorities to ensure a flawless & safe execution to the highest standards. We worked with hand-picked American celebrities to run the demonstration. We selected the most valuable scores to be featured at the show and created art-work to highlight the achievements from the team. Finally, we've also build a state of the art workstation PC to feature Intel's upcoming revision of their 18-core High-End-Desktop processor. With a custom water cooling loop and a sleek professional design, the system became an attraction on its own.

## Results

The overall launch was a huge success for Intel. Media & observers from the world positively commented on the operation. The performance demo attracted technical press as well as lifestyle journalists. To this date, the execution quality for this event sets a new standard for demonstrations of this type.

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EPEAK Studio case study, delivered 2019-03-16: https://epeakstudio.com/work/event-services/intel-media-performance-showcase/