# HWBOT World Tour Brand Engagement

Brand engagement event series over 1 Year, 11 events, 6 continents

HWBOT entrust us with the ideation, design, planning and executions of their World Tour. An event series spanning 11 locations across 6 continents.

## The challenge

Learn how EPEAK Studio helped HWBOT organize their brand engagement world tour. HWBOT, the global organization that organizes the overclocking community, wants to host a series of events to activate its brand worldwide. At each location visitors will be offered the chance to learn about overclocking and to experience the thrills of a live overclocking event.

## What we did

Event concept & planning, brand engagement, on-site production and web content. After three years of years working on the HWBOT World Tour, we decided to expand the tour. We planned and executed events at 11 locations on six continents. All but Antarctica. From the graphic concepts to the general planning and organization of the events, we collaborated closely with the client to execute each stop with care. For the stop locations, we chose to target technology trade-shows (CES and Computex), gaming exhibitions (PAX West, PAX Australia and Dreamhack Montreal) as well as shopping malls (Taipei computer market). Visited locations: January 5-6, 2017 - Las Vegas, USA: CES January 31 - February 5, 2017 – Sao Paulo Brazil: Campus Party April 15-17, 2017 – Poitiers, France: Gamers Assembly May 26 - June 3, 2017 – Taipei, Taiwan: Computex July 28-30, 2017 – Cape Town, South Africa: EGE September 2-6, 2017– Yogyakarta, Indonesia: Yogyakomtek September 8-10, 2017– Montreal, Canada: Dreamhack September 28 - October 3, 2017 – Moscow, Russia: Igromir Expo October 21-22 2017 – Taipei, Taiwan: Syntrend October 27-29 2017 – Melbourne, Australia: PAX AU December 9-10, 2017 – Berlin, Germany: Caseking With HWBOT we also built a dedicated website to showcase the 2017 World Tour which also featured the previous tours for posterity. Sponsor brands last season included : Alphacool, AOC, Aorus, ASUS ROG, Biostar, Caseking, Coolaler, Cool PC, Corsair, G.Skill, Gigabyte, HyperX, Intel, JagatOC, Jagat-Review, LG Gaming, MSI, OverClocking-TV, Praxair, Seasonic, technikPR and Western Digital.

## Results

The 2017 tour was a huge success. At each location, we saw hundreds of participants take part in the activities. The tour also scored hundreds of thousands of impressions through the press, and tens of thousands of views across channels such as YouTube, Twitch and Facebook. The HWBOT World Tour is the most successful marketing experiential HWBOT has done so far and it has set a standard of how such events should be run, inspiring followers worldwide.

Key numbers: 11 Locations fa fa-map 6 Continents fa fa-map-signs 1000+ Workshops fa fa-wrench

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EPEAK Studio case study, delivered 2017-01-01: https://epeakstudio.com/work/event-services/hwbot-world-tour/