# Enchanted Tools SXSW 2023 We help Enchanted Tools create a private, fully-branded demo space for Miroki, their humanoid robot, during SXSW 2023 How do you launch a humanoid robot at SXSW? We helped Enchanted Tools skip the chaos by transforming a restaurant into a private, fully-branded demo space. See how we managed the logistics,... ## The challenge Enchanted Tools decided to present its groundbreaking humanoid robot, Miroki, for the first time in the USA at SXSW 2023. This event draws intense media and investor competition. To do that, they required a private, controlled, and impressive environment, not a simple booth, to host high-stakes demos for top-tier media and potential clients. Our challenge was twofold: first, secure an exclusive venue during Austin's busiest week for this brand activation. Second, completely transform that space into a branded Miroki demo center. Our mission? Manage everything, and allow the client team to remain stress-free and focused on their critical meetings. ## What we did EPEAK Studio provided a complete, end-to-end event production and logistics solution for this brand activation. We broke the project down into key areas. Finding the Perfect Venue Finding a private space on Rainey Street during SXSW is a major challenge. We leveraged our local connections to identify and secure the Anthem restaurant. We managed the entire buyout negotiation and booking process, giving our client a prime, central location. Total Space Transformation We turned a functioning restaurant into a bespoke tech demo space. This was not just a redecoration, it was a complete transformation. Branding: We designed, printed, and installed large-scale graphics and logos, ensuring the Enchanted Tools brand was visible from every angle. Furniture & Decor: We sourced and installed all new furniture, creating specific zones for demos and meetings. Ambiance: We brought in professional lighting, audio-visual equipment, and even plants to create a welcoming and premium atmosphere. Technical & Media Production A high-tech product requires flawless technical support. We managed the full AV setup, including large screens, microphones, and a PA system for presentations. Our services also included capturing the event. We provided a dedicated media team for: Photography: Capturing high-quality images of the robot, the demos, and team interactions. Videography: Filming the launch and recording key demos for future marketing use. End-to-End Logistics Our primary goal was to give the client a stress-free experience. We handled all the details, from initial setup and vendor management to final teardown. Our on-site team managed the run-of-show, allowing the Enchanted Tools team to focus 100% on their guests. ## Results The event was a resounding success. The Enchanted Tools team had a stable, private, and fully-branded home base for the duration of SXSW. Stress-Free Client: The client team was able to host back-to-back meetings without worrying about a single logistical detail. Professional Presence: The custom space gave their product launch the professional and high-impact setting it deserved. High-Value Assets: The client walked away with a full library of professional photos and videos to use in press kits and marketing. By entrusting us with the production, Enchanted Tools bypassed the typical chaos of SXSW. They achieved a seamless, powerful launch that put their innovative Miroki robot in the spotlight. Key numbers: 3 days of demo fa fa-calendar 750+ demo visitors fa fa-user 500+ party attendees fa fa-volume-up --- EPEAK Studio case study, delivered 2025-01-09: https://epeakstudio.com/work/event-services/enchanted-tools-sxsw-2023/