# Cooler Master Influencer Marketing and Brand Activation at CES

Cooler Master collaborates with tech influencer Wizerty for a product demo at the Consumer Electronic Show (CES)

We organize for Cooler Master at CES a one of a kind brand activation featuring tech influencers and their latest products.

## The challenge

Learn how EPEAK Studio helped Cooler Master leverage influencer marketing for a brand activation event. To communicate with media and business partners, Cooler Master needs a compelling story anchored in reality. For CES, they chose Wizerty as their brand ambassador to host a technical product demonstration at their suite.

## What we did

Co-planning with the client, travel arrangements, on-side logistics, execution, photography For this particular setting, we closely collaborated with Cooler Master several months upfront to fine tune every details of the technical demonstration. We provided comprehensive influencer marketing services including sourcing talent and managing the project from start to finish. Our team shortlisted and hired Wizerty as the best fit to deliver the brand's message. With him, we prepared and rehearsed ensure appropriate message delivery. In particular, we paid attention to the tone, and ensuring we accurately represent the client's portfolio. On location, Wizerty interacted with visiting business partners and media, in order to share his personal story about using the brand's products daily. Throughout the CES week, we also created and published regular content to Wizerty's social media channels - to be in turn picked up by Cooler Master.

## Results

Cooler Master was extremely pleased by Wizerty's representation on their booth. The brand's business partners were able to satisfy their curiosity through Wizerty's enthusiasm and technical knowledge of the products. Altogether, this influencer marketing operation was a huge success and satisfied all stakeholders.

Key numbers: 

---
EPEAK Studio case study, delivered 2018-01-04: https://epeakstudio.com/work/event-services/cooler-master-brand-activation-at-ces/