# IAAPA Expo 2025

Scaling up to deliver improved Digital User Experience for a show with record breaking attendance and engagement

Learn how EPEAK Studio helped IAAPA save over 1.8M manual operations during IAAPA Expo 2025 scaling the processed data more than double from the previous show.

## The challenge

Learn how EPEAK Studio scaled with IAAPA's events growth to keep over 1,100 exhibitors and 43K+ event-registrations updated in IAAPA's Connect+ Event-Platform at IAAPA Expo 2025. EPEAK Studio supports IAAPA all year long during events in different regions of the world (Asia, Europe, North America). To achieve that, EPEAK Studio deploys and maintains automated data integration processes. Building on years of continuous improvement, EPEAK follows the evolution of use cases and business needs to provide an up-to-date, secure integration with an ever growing number of event-participants. Read on to learn how we scaled-up more than two fold with our set of powerful integration with multiple third-party during IAAPA Expo 2025.

## What we did

Consolidating automations & Processes Building on previous updates deployed for IAAPA Expo Asia and Europe’ shows, we further strengthened the integration process and reliability. The unified data structure implemented in previous shows proved to be read-for-scaling. Additionally, the five third-party integration managed & supervised by EPEAK Studio came with clearer documentation and processes to ensure reliable data reliability. Need For Speed IAAPA Expo 2025 is the biggest iteration of the show and "Sets New Benchmark with Record Breaking Attendance and Engagement". EPEAK Studio paid special attention to scaling capabilities of each integration to accommodate and maintain near real-time over 43K registrations. The increase in scale, speed and scope in integration performance ensure the Digital User Experience will follow IAAPA participation, growth and engagement at major Expos. Third-Party integration process Iteration on speed and scale are accompanied by security improvements to ensure data reliability and reduce attack surface and data exposure. Third-party systems integrations have seen additional scrutiny to safeguard event-participants and exhibitors data. Clear process and expected datapoints helped implement additional third-party integration while maintaining reliability and accountability. Event Support Services & Digital Concierge During the event planning phase, EPEAK provided strategic consulting services to support the organisers in making technical decisions. For event-participants, our team provided in-app support for 3 weeks prior to the event. Finally, during the event, we provided high-quality on-site support services. Alongside regular on-site support to event-participant, exhibitors and organizer, the EPEAK Studio Team provided concierge level onboarding, training and support for the Digital User Experience to a selected group of event-participants (VIP & Hosted Buyers). With a near-total adoption of Connect+ digital tools, the event-participants experiencing the VIP treatment maximised their ROI at the show.

## Results

Within an ever-evolving exhibition landscape, new integrations and scaling requirements, IAAPA, with the help of EPEAK Studio provided a seamless experience for event-participants and exhibitors. In the background, our continuous improvement strategy keeps enhancing the event organizer experience, providing peace of mind, ease of use, and easy troubleshooting. IAAPA Expo 2025 closes a "a record-breaking year for the global attractions industry.", preparing for a massive 50% extension for the upcoming 2026 edition.

Key numbers: 1 100+ Exhibitors fa-star 43K+ Registrants fa-users 1.8M+ Manual Operations Saved fa fa-bar-chart 5 Third-Party Integrations fa fa-connectdevelop

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EPEAK Studio case study, delivered 2025-11-17: https://epeakstudio.com/work/digital-services/iaapa-expo-2025/