Based in Westport, Connecticut, Swoogo is a SaaS cloud-based event management and planning platform founded in 2015 by Leonora Valvo and Tim W Cummins. Swoogo caters its services to clients ranging from freelancers to enterprise-level customers. Swoogo is also part of the Event Tech Tribe, a family of event technologies that work together at a technical level but collaborate more at the client level.
Swoogo’s top features
Swoogo’s virtual and physical event management features address all the important steps needed to run a successful event.
With the registration wizard, event planners can create custom forms, plan sessions, and designate registration types.
DIY website building
Swoogo provides a centralized event data repository, creating a one-stop location to access important data about an event.
By providing unlimited conditional logic, event planners are able to ask the right questions, target the right audience and provide personal experience.
At no cost to the customer, Swoogo provides free integration to services including video streaming and payment gateways like Stripe, Square, PayPal and more.
Event setup, online room management, session check-in assistance.
Swoogo offers professional services for website building, web page layouts, custom and canned theme building for websites, and custom-created image and background graphics.
Swoogo is part of the Event Tech Tribe, a group of companies specializing in different aspects of event management that interact with Swoogo at a technical level. For example, data analytics vendor InsightXM covers business intelligence, HubSpot is a CRM solutions company specializing in inbound marketing that works on lead generation, content creation and social media. Lastly, Hubb is an event management company that helps planners manage and market events.
Pros of Swoogo for virtual events
Listed Free Integrations
Swoogo has over 30 integration partners, including Zoom, EventMobi, On24, Stripe, Hubspot, Authorize.Net and Salesforce.
The Strategic Account Manager is a Swoogo employee hired specifically to serve the interests of the customer and Swoogo.
Limitations of Swoogo for virtual events
Possible Vendor Lock-In
Since Swoogo is part of the Event Tech Tribe, event planners could find it difficult to integrate or involve companies that are not listed as a partner in the tribe.
Other notable features of Swoogo
For onsite physical events, Swoogo will sell a badge printing kit that includes an Epson printer, a laptop and a bar code scanner.